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The District Docklands | Launch Weekend



To celebrate the official opening of the new H&M store, from 17 – 19 November The District Docklands is inviting Melburnians to ‘imagine different’ at the new look shopping centre, with a spectacular sneak peek, open weekend including FREE entertainment, activities and entry into some of Melbourne’s top attractions.

The highly anticipated $150 million redevelopment and rebrand of Harbour Town Melbourne sees the Docklands based shopping centre relaunch as The District Docklands – Melbourne’s newest shopping, entertainment, dining and fresh food precinct.
Coinciding with the official store opening of international retailer H&M on Saturday, 18 November at 10am, The District Docklands will come alive with an action-packed program of events and activities showcasing all the latest fashion and retail stores, including live entertainment, pop-up fashion moments, roving performers, the launch of the Food Truck Park Summer Residency, an all female guest DJ line up, immersive kids activities and live street art, not to mention hundreds of fabulous giveaways and special offers plus FREE coffee, sweet treats and espresso martinis.

Even better, to celebrate the first stage of redevelopment milestones and the evolution from Harbour Town Melbourne to The District Docklands, some of the Docklands’ most popular attractions are joining the party by opening the doors to visitors for 2 hours of FREE flights on the Melbourne Star Observation Wheel, FREE entry to the 3D reality-deifying gallery ArtVo and The Blender Studios, FREE entry to The Brickman Experience and FREE ice skating at the world class O’Brien Group ice skating Arena.

Forming the centrepieces of the new look retail offering, H&M is the latest brand to join an expanding stable of coveted international and national brands including, General Pants Co., Platypus Shoes, Skechers, Miniso, Ozmosis, Hype DC, Cotton On, Forever New, Bonds, Canterbury, FILA, Politix, Sportspower and more, with new stores opening weekly.
The weekend festivities for the whole family to enjoy include the launch of the Food Truck Park Summer Residency featuring a rotation of Melbourne’s best food trucks at a dedicated indoor-outdoor dining and bar area which will be open across the whole launch weekend and every Friday throughout summer. Sweetening the offer further, the District Canteen is giving away 300 FREE sweet treats every day it’s open until the end of December.

Drawing inspiration from Melbourne’s iconic laneways and distinctive culture, The District Docklands is well into the process of transforming into a new, distinctly Docklands precinct intended to provide an urban oasis and a vibrant new village for Melburnians on the edge of the CBD.

Launch Weekend


Friday 17 November


Stores open 10am to 9pm

11am-9pm
The Food Truck Park Summer Residency comes to The District Docklands with a line-up of Melbourne’s best food trucks and free** sweet treats. Open all launch weekend then every Friday until the end of February 2018.

5pm-9pm
Blender Artist Market comes to Docklands. A Melbourne market favourite, your new local market launches on Friday 17 November and is here to stay until the end of February. Enjoy hand-made artisanal goods including fine arts, craft, gifts, fashion and jewellery. Open 5pm-9pm Friday nights.

Saturday 18 November


Stores open 9am to 6pm

This is it. The District Docklands official launch event.

Throughout the day enjoy pop up fashion moments featuring summer collections from new brands at The District Docklands as well as free music and performances centre wide.

New store openings include General Pants Co., Platypus Shoes, Skechers, Bonds, Hype DC, Ozmosis, SportsPower and plenty of exclusive VIP discounts and offers in stores.

9am-11am
Enjoy free^ entry to ArtVo, free^ entry to The Brickman Experience and free^ flights on the Melbourne Star Observation Wheel.

10am
Join us for the official store opening of H&M Docklands at 10am, with a live DJ and scratch card giveaways.
Launch weekend pro tip – join the queue early for scratch card giveaways for the first 500 in line and the chance to win a $500 H&M wardrobe to be used on opening weekend.

10am-4pm
Get creative in the stencil workshops by Blender Studios in the District Kid’s Garden.

11am to 1pm
Enjoy free^ entry to Blender Studios and free^ skating at O’Brien Group Arena.

11am to 3pm
Have a play in the Bob The Builder kids play zone plus get the creative juices flowing and design your own cubby house as part of the 2018 Kids Under Cover Cubby House Challenge. Meet and greet Bob himself at 11am, 12pm, 1pm and 2pm.

11am-9pm
The Food Truck Park Summer Residency rolls on with a DJ and free** sweet treats.

Sunday 19 November


Stores open 10am to 6pm

Another huge day at The District Docklands launch weekend.

Live in-centre music and entertainment plus exclusive VIP discounts and offers in stores.

11am-1pm
Get your hands dirty with the official opening of The District Kids Community Garden. Plant your favourite edibles ready for summer and take part in seed planting workshops to green your own benchtop, balcony or back yard.

11am-5pm
Live grafitti art for all to enjoy as Blender Studios create sweet street designs in the new District Kids Community Garden.

11am to 3pm
Have a play in the Bob The Builder kids play zone plus get the creative juices flowing and design your own cubby house as part of the 2018 Kids Under Cover Cubby House Challenge. Meet and greet Bob himself at 11am, 12pm, 1pm and 2pm.

11am-9pm
The Food Truck Park Summer Residency rolls on with a DJ and free** sweet treats.

*Free parking from 10am Friday 17 November 2017 until 11.59pm Sunday 19 November 2017.

**Free sweet treats available to the first 300 guests between 4pm-9pm on Friday 17, Saturday 18 & Sunday 19 November 2017 each day. Until stocks last.

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