Franco Cozzo |
Grand sale, grand sale, grand sale Where? In Bruns(a)wick and a Foot(a)scray.
Who can forget these words from Franco Cozzo's iconic television adverts in the 80's.
Franco Cozzo is an icon in Melbourne, famous for his furniture and television ads.
1936-2023
He was born 1936 in Sicily) Italy. Arriving in Australia with his young family during the immigration period of the 1950s, Cozzo set himself up with a furniture business, with only the clothes on his back and little else. Since then he has become a great success story for "new Australians"everywhere. His background actually consists of an Italian father and a Greek mother, contrary to the popular belief that he is 100% ethnic Italian.
Cozzo is best known for the establishment of "Franco Cozzo"furniture in the city of Melbourne, Australia. His furniture chain started over 40 years ago, with Cozzo, despite his old age, continuing to appear on advertisements, speaking in Italian, Greek and English. He proudly spruiks of his stores in Brunswick and Footscray, which have made Cozzo one of Melbourne's favourite adopted sons. "Comprate da Franco Cozzo"and "Megalo megalo megalo"are some of the taglines of his business that has made him legendary. He is fondly remembered for the phrase "a brunswick and'a footiscray", adding an extra syllable, and the 60 second TV commercial has recently surfaced from a private collector. Another version was produced not long afterwards with a new tagline, thus "inna norta melban and'a footiscray".
This subject may not, in 2007, be considered notable but I suspect that in future years children and perhaps grandchildren of those who remember Franco Cozzo might be puzzled by the deliberate mispronunciation of 'Footiscray'. Franco Cozzo endeared himself to many a Footscray inhabitant (myself included) with his obvious love of the suburb.
Many non-Mediterranean born Australians also enjoyed Franco's many many Italian - and Greek - expressions, with some people even asking their Italian and Greek friends to teach some of these expressions. Let us try to re-construct the text of one of his advertisements: Franco Cozzo, per la prima volta in Australia, dchiara guerra - guerra ai prezzi
Source: wikipedia.org
Franco Cozzo Commercial
Franco Cozzo Song | North Melbourne and Footscray by Tony Cursio
The Franco Cozzo song by Tony Cursio. This is the original song of Franco Cozzo. I am not sure when it was released it could either be late 70s or early 80s on a Record. It was also released in 1998 on the Italian selection CD.
www.youtube.com
Grand sale, grand sale, grand sale Where? In Brunswick and a Foot(a)scray.
Franco Cozzo ave(a) da pleasure to-a presenta to you "Il Modernissimo"Bedroom Suites, dining room and wonderful lounge
Why don't you come for yourself and 'ave a looka this magnifico Il Modernissimo Only can found from Franco Cozzo Buy from Franco Cozzo Megalo!, megalo!, megalo! xepoulima ston Franco Cozzo Trapezaria, krevatokamares, salonia, karekles, apo ton Franco Cozzo.
Elate na agorasete apo ton Franco Cozzo.
In Brunswick and(a) Foot(a)scray nagorasita Franco Cozzo. Franco Cozzo per la prima volte in Australia dichiara guerra, guerra ai prezzi, Grande Svendita! Dove? a Brunswick and a Footscray.
Se i migliori mobili volete comprare, oggi, domani, sempre, da Franco Cozzo dovete andare.
Dove? a Brunswick and a Footscray. Comprate da Franco Cozzo.
In March 2015 Franco Cozza launched a new promo. The first in almost 20 years.
What ever happened to Franco Cozzo?
He still operates a furniture store in Hopkins St, Footscray.
Film: Palazzo Di Cozzo
Part biography, part cultural celebration, Madeleine Martiniello's film: Palazzo Di Cozzo delivers Franco's story with thoughtful affection, reminding us how the larger-than-life homewares mogul, with his innovative TV commercials, helped to foster a sense of community and inclusivity in a Melbourne that was still coming to grips with the notion of multiculturalism. Overflowing with charm and heart, this snapshot of local history is megalo, megalo, megalo!
Released November 2021.
Palazzo Di Cozzo: Franco Cozzo Story
❊ Address ❊
⊜ 52/54-58 Hopkins St Footscray View Map
✆ Telephone: (03) 9689 5855
❊ Web Links ❊
➼ Franco Cozzo
➼ www.francocozzo.com.au
➼ The Franco cozzo song North Melbourne and Footscray by Tony Cursio
❊ Also See... ❊
➼ Palazzo Di Cozzo: Franco Cozzo Story
➼ Moon Dog Wild West | Footscray
Disclaimer: Check with the venue (web links) before making plans, travelling or buying tickets.
Accessibility: Contact the venue for accessibility information.
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