Red Nose Day 2026 | Raising Funds to Save Little Lives

Raising Funds to Save Little Lives

Red Nose Day returns on Thursday 27 August 2026. Held each year on the last Thursday in August, the annual fundraising campaign encourages Australians to get involved, have a little fun and support a cause that has helped save thousands of lives.

Red Nose is one of Australia's leading charities dedicated to preventing sudden infant death, reducing stillbirth and supporting families through the devastating loss of a pregnancy, baby or child. Formerly known as SIDS and Kids, the organisation continues to invest in research, education and compassionate support services across the country.

The charity was founded by Kaarene Fitzgerald following the death of her son, Glenn, from sudden infant death syndrome (SIDS). Glenn was one of 18 Victorian babies who died from SIDS during a single month, inspiring a movement that has gone on to change the lives of countless Australian families.

Making a Lasting Difference

Through evidence-based Safe Sleeping education, Red Nose has helped reduce the rate of sudden unexpected infant deaths in Australia by around 80 per cent, saving an estimated 9,450 little lives.

The organisation has also invested more than $16.7 million into research focused on stillbirth and SIDS while providing free grief and loss support to hundreds of families through a 24-hour support line, online resources and professional counselling services.

How You Can Help

Every donation and purchase of official Red Nose Day merchandise helps fund the research, education and family support programs that continue to make a real difference across Australia.

Individuals, schools, community groups and businesses can all take part by fundraising, hosting an event, joining a Foot Squad, purchasing merchandise or making a donation. No matter how you choose to participate, every contribution helps Red Nose continue its mission to save little lives and support families when they need it most.

For more information, to donate or purchase official merchandise, visit the Red Nose Day website or call 1300 998 698.

Red Nose Day - Australia

Most states Red Nose Day is held on the Last Thursday in August each year except for South Australia where SIDS and Kids SA (Red Tree Foundation) holds Red Donut Day in the last week of June.

Red Donut Day - South Australia

Red Donut Day

HOW TO GET INVOLVED
There are many opportunities for individuals and businesses to sell merchandise, walk the streets with a footsquad, hold an event or to simply donate.

Donate

Call 1300 998 698