Heineken | The Entrance |
It's the season to celebrate, so dust off your tuxedo and get ready to make your entrance in style. Heineken's new film serves up some inspiration.
The Entrance, a 90-second cinematic masterpiece, kicks off Heineken's latest global brand campaign. The film's hero demonstrates the ultimate party entrance by charming his way past a gun-wielding oilman, a Russian canary, and a kung fu assassin, before getting his flute out on stage with the smoking-hot lead singer of the Asteroids Galaxy Tour; the Danish band's latest single, The Golden Age, provides the sizzling backing track to the film.
The film was rehearsed and shot over a week in a palace near Barcelona, with more than 100 actors playing a part in the blockbuster. The Entrance execution includes 12 additional online teasers that reveal the secret back-stories of key characters in the film. They include Kung Fu Comeback, Heineken Duet and the classic, Big in Wonderland , featuring a couple of basketball players who take their training to the next level.
Heineken's new campaign will see the release of similarly intriguing films over the next few months. In the meantime, if you're after some tips on how to nail your next entrance, watch the film and explore the hidden stories of its characters at Facebook.com/Heineken.
*No canaries were harmed during the making of the film.
The Asteroids Galaxy Tour
The Asteroid Galaxy Tour perform their killer track "The Golden Age"on the set of Heineken's spectacular TV ad "The Entrance"
Hot on the heels of their glittering new film, Heineken have released the music video for the Asteroids Galaxy Tour's hit single, The Golden Age.
The Golden Age is the third single from the Danish pop group, and provides the sizzling backing track to the new Heineken film. The 90-second music video features all the stars from The Entrance, including footage shot behind-the-scenes during the making of the film.
The video drops just in time for New Year's Eve and its infectious tune will provide the soundtrack for celebrations across the world and well into 2011.
The Entrance was rehearsed and shot over a week in a palace near Barcelona, with more than 100 actors playing a part in the blockbuster. They include Kung Fu Comeback, Heineken Duet and the classic, Big in Wonderland , featuring a couple of basketball players who take their training to the next level.
Heineken's new campaign will see the release of similarly intriguing films over the next few months. In the meantime, if you're after some tips on how to nail your next entrance, watch the film and explore the hidden stories of its characters at Facebook.com/Heineken.
❊ Web Links ❊
➼ Heineken | The Entrance
➼ www.facebook.com/Heineken
➼ Heineken Duet
➼ Big in Wonderland
➼ Kung Fu Comeback
Disclaimer: Check with the venue (web links) before making plans, travelling or buying tickets.
Accessibility: Contact the venue for accessibility information.
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